You’ve got the business plan.
Now get the clients.
Brand strategy and copywriting for service providers
who are ready for the next step
Get in Touchwho are ready for the next step
Any of these sound familiar?
“They always told me word-of-mouth is my best salesman.
But even with all my brothers-in-law on board, it’s just not working.”
“I really don’t get it. So many people NEED what I’m offering.
But I’m still not getting a steady flow of clients.”
“People ARE interested. But the interest isn’t leading to sales!
I’m constantly holding my breath, hoping another lead will say yes.”
You’re a bona fide,
in-this-for-the-long-haul business owner,
and you’re not taking no for an answer.
That means you’ve already invested
incalculable amounts
of time.
of time.
money, brainpower and brainspace.
yourself,
100%
100%
But if your potential clients
don’t know you exist
OR
know you exist but don’t know what you do
OR
know you exist, know what you do,
but don’t know what makes you different
but don’t know what makes you different
We’ve got a problem.
The good news: I’m here to help you solve it.
Hi, I'm Malky.
I craft strategic messaging that
gets you noticed and makes
your brand stand out.
Some facts about me:
I’m in this for results.
No “pretty words” here. Only high-performing written assets for your business.
No “pretty words” here. Only high-performing written assets for your business.
I’m a fluff hater.
That means you don’t get blah-blah-blah. Just words that w-o-r-k.
That means you don’t get blah-blah-blah. Just words that w-o-r-k.
I believe in collaboration.
I work together with designers to give you an agency-like experience,
while leaving out the price markup, red tape, and commercial feel.
I work together with designers to give you an agency-like experience,
while leaving out the price markup, red tape, and commercial feel.
AND-
I take responsibility.
That means it’s off your head. And in good hands.
I take responsibility.
That means it’s off your head. And in good hands.
Also, I love the rain. Don’t shoot me!
“I wanted to bring another copywriter on board for a project that required a 'professional with a friendly feel' tone, which, as any marketer knows, is easier said than executed. Malky did an excellent job creating that perfect pitch, and what's more, she worked with a tight turnaround time. She also accommodated revision requests with grace. If you're looking for a highly professional copywriter, both in work and writing styles, Malky's a fabulous choice.”
- Nechy Sampson, Owl Copy
So, how can I help you?
Brand Strategy & Naming
Strategic positioning to ensure your brand says the right thing to the right people with the vibe you want to present
Websites
A powerful site that clearly explains your business & positions you as the best choice for the job
Print Deliverables
The good ol’ tried-and-true ads and brochures that every business needs in one way or another
Had something else in mind?
Drop me a line; I’d love to hear all about it.
"Malky is a copywriter you can trust to get the job done. Once she's on board, you can relax, knowing you're in good hands. But that's not all. What makes Malky's work *magical* is her human tone. Her work is personable, easy to read, and smile-inducing. Lucky you if you manage to snag Malky as your copywriter!!"
- Ahuva Katz, Copywriter at BP Print Group
Here’s what I’ve learned from some of the best service providers I’ve worked with
The honest ones admit they might not be best at everything.
(Jacks-of-all-trades are rarely trusted, by the way.)
Strategic business owners hire experts to get the job done right. Their copy is crafted by industry professionals while they focus on running the businesses they’ve built with sweat and tears.
The grounded ones realize their customers may not talk like them.
Industry jargon is often not the best way to communicate your value to your best customers. Successful brands learn how their customers think and talk -- and craft copy accordingly.
The responsible ones go straight for the one-stop-shop experience.
Smart business owners choose copywriters who collaborate with trusted designers & developers. It's like working with a marketing agency, just with the attention and precision they really need.
What these business owners are saying
“I blinked, and then I had beautiful website copy. The process felt that fast. Malky is fun to work with; she will challenge you, and she will help you rediscover and represent your brand with her sharp and eloquent words. I never felt left hanging, because email responses were quick. She is understanding and fully hears your vision.”
-Samantha Elhyani, LCSW
“Malky took the time and effort to understand my business and goals, and developed an effective strategy to communicate what I do to others. She really listened. She helped me clarify my value proposition, then consistently made sure that I was clearly communicating it to my target audience.”
- Miriam Campbell, Founder, Skills for Connection
"Malky's work has a style- it is clear and to the point, with a really smooth and strategic flow, yet each piece is also unique; Malky nails the right messaging and tone for each market and industry EVERY. SINGLE. TIME. When working with Malky, both as a collaborator and on my own projects, I know the job is in good hands and will get done right."
- Sara Margolies, founder, color & code
"Malky named my company, and she was a pleasure to work with! Her presentation was extremely organized and professional and she understood what I needed to make my business shine. All my questions were answered quickly and I was never left hanging. I would highly recommend Malky to others."
- Ahuva Meystel, Curlicue Designs
"It's been a pleasure having Malky write the copy for the last few websites my team has worked on. She's on top of every project and an excellent communicator, and clients have been thrilled with how she nailed their vision and voice each time."
- Esti Meisels, creative director, code & spade
“I blinked, and then I had beautiful website copy. The process felt that fast. Malky is fun to work with; she will challenge you, and she will help you rediscover and represent your brand with her sharp and eloquent words. I never felt left hanging, because email responses were quick. She is understanding and fully hears your vision.”
-Samantha Elhyani, LCSW
“Malky took the time and effort to understand my business and goals, and developed an effective strategy to communicate what I do to others. She really listened. She helped me clarify my value proposition, then consistently made sure that I was clearly communicating it to my target audience.”
- Miriam Campbell, Founder, Skills for Connection
"Malky's work has a style- it is clear and to the point, with a really smooth and strategic flow, yet each piece is also unique; Malky nails the right messaging and tone for each market and industry EVERY. SINGLE. TIME. When working with Malky, both as a collaborator and on my own projects, I know the job is in good hands and will get done right."
- Sara Margolies, founder, color & code
"Malky named my company, and she was a pleasure to work with! Her presentation was extremely organized and professional and she understood what I needed to make my business shine. All my questions were answered quickly and I was never left hanging. I would highly recommend Malky to others."
- Ahuva Meystel, Curlicue Designs
"It's been a pleasure having Malky write the copy for the last few websites my team has worked on. She's on top of every project and an excellent communicator, and clients have been thrilled with how she nailed their vision and voice each time."
- Esti Meisels, creative director, code & spade
In this for results?
So am I.
I don’t do words. I don’t do fluff. I do powerful copy that works.
“Malky wrote the copy for the first ad I used to publicize my sleep training service. I got a bunch of inquiries within a day, and by the end of the week, I was booked for the month.”
- Esty Flagler, Miracle Baby Sleep Training
I’m ready to do ↑this↑ to my business
You know this investment will build more legitimacy, inspire more trust, and lift awareness and interest.
You know your business needs this to get to the next step.
You know your business needs this to get to the next step.
But you really don’t want to deal with another headache.
And you don’t have the headspace or brainspace to manage another project now.
And you don’t have the headspace or brainspace to manage another project now.
I Get you.
And that’s why my process is smooth and transparent,
so you know what’s expected from you at each step.
so you know what’s expected from you at each step.
1
WE discuss your business goals and put together a game plan.
2
I research. A lot. About the service you offer, the clientele you’re aiming for, and what makes the other guys in your industry tick.
3
I pinpoint the problem those elusive ideal clients are struggling with and create a messaging strategy to speak to that very issue.
4
YOU approve.
5
I write. And delete. And write. And research as I write, and write and rewrite some more.
6
YOU get the powerful, strategic positioning and copy you were after. On time, every time.
